London Tops 2025 World's Best Cities Report, 10th Years Streak
Great Idaho Gateway – London has once again claimed the top spot in the 2025 World’s Best Cities report, a global study conducted by Resonance and powered by Ipsos. This comprehensive analysis evaluates cities worldwide based on three key factors: livability, lovability, and prosperity.
Marking its tenth consecutive win, London continues to prove its global appeal, even amidst economic and political challenges. The city’s unique blend of historical landmarks, a thriving arts scene, and a diverse culinary landscape solidifies its reputation as a world-class destination.
The report highlights London’s exceptional performance in multiple categories. It ranks first on the lovability index, reflecting its vibrant cultural offerings and welcoming atmosphere. Additionally, London places second on the prosperity index, showcasing its economic strength, and third for livability, underlining its quality of life.
Particularly notable are the city’s renowned nightlife and excellent airport connectivity, both of which contribute significantly to its high rankings. As a global hub, London continues to attract visitors and residents alike, affirming its place as a city that excels on all fronts.
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This year, New York City claimed the second spot in the 2025 World’s Best Cities report, surpassing Paris. This achievement reinforces the city’s reputation as a global powerhouse for culture, finance, and innovation. Paris, while still leading in sights and landmarks and ranking second for shopping, slipped to third place. Meanwhile, Tokyo impressed with its world-renowned shopping, exceptional cuisine, and top-tier hospitality, securing fourth place. Singapore followed closely in fifth, praised for its outstanding infrastructure and innovation.
Since 2014, the World’s Best Cities report by Resonance has been an invaluable resource for policymakers, urban planners, and investors. Resonance, a consultancy specializing in tourism, real estate, and economic development, collaborated with Ipsos this year to incorporate global perception data. Citizens worldwide rated cities based on desirability as places to live, visit, and work. This annual report continues to guide discussions on urban development and global competitiveness.
A groundbreaking survey by Ipsos, in collaboration with Resonance, gathered responses from over 22,000 people across 30 countries to evaluate the world’s most desirable cities for living, visiting, and working. This innovative approach aligns with Ipsos’ commitment to delivering globally impactful research.
Jason McGrath, executive vice president and head of Ipsos’ Corporate Reputation practice, emphasized the survey’s unique methodology. “Unlike traditional rankings of pre-selected major cities, we allowed respondents to name locations they aspire to live, visit, and work in—whether they were large metropolitan areas or small towns,” McGrath explained.
The survey data generated a diverse range of responses, providing valuable insights into citizen preferences. It also enables demographic analysis to better understand how different groups perceive cities.
This comprehensive dataset forms the backbone of the 2025 World’s Best Cities report by Resonance, offering valuable information to urban planners, policymakers, and investors aiming to shape more desirable and competitive cities worldwide.
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